HYUNDAI USA

In early 2024, The Sasha Group became the first agency to go live with social media ads with Hyundai USA outside of their in-house agency. As Creative Director, I led our creative team and partnered with platform strategists. In just over just a three-month span, our creative team delivered over 230 pieces of content to the brand. The assets, created for both organic and paid social purposes across TikTok, Instagram, Facebook, Threads and YouTube Shorts, were driven by relevant culutral moments and trending platform tactics to give the automotive company a fresh and native approach to both organic and paid social content across all of their active channels. Our team created the deliverables by remixing previously existing brand assets in addition to running multiple shoots with the different electric vehicles in Los Angeles and New York City.

One of Sasha’s paid social ads, “Impressing My Boss,” gained over 1.5 million views, 21.7k likes and 282 comments as one of the brand’s highest performing pieces of creative at the time.